International Wine & Spirit Research
London · Founded 1971
About International Wine & Spirit Research
The IWSR’s methodology is unique. They are the only research company to visit the key operators every year (distributors, importers, producers, retailers, duty-free and grey operators) in each country. This allows us to gain a far better understanding of the dynamics of a country and its real, rather than reported, consumption patterns. They have a team of 15 specialist researchers who interview over 1,500 companies through face-to-face interviews in each of the key 118 local markets. This first-hand knowledge of the local markets allows the IWSR’s analysts to produce the most accurate reports and forecasts for each country rather than straight-line forecasts or analysis purely derived from desk research. Their forecast accuracy since 2009 has been within 1% on wine and 2.5% on major spirits.
Company Facts
- Founded: 1971
- Legal name: IWSR Drinks Market Analysis LTD
- Operating status: Acquired
- Company type: For Profit
- IPO status: Private
- Employees: 101 – 250
- Estimated revenue: $1K – $10K
- Website: theiwsr.com
- Phone: +44 (0)20 7689 6841
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