Abakus
Emeryville
About Abakus
Abakus, Inc. provides software solutions to increase the effectiveness of marketing campaigns. It offers data and insights that allow media agencies and advertisers to optimize their campaigns; and enable them to take better media planning and buying decisions by calculating the true marginal value of marketing channels, providers, and placements. The company was founded in 2013 and is based in Emeryville, California. Abakus operates as a subsidiary of Exponential Interactive.
Company Facts
- Operating status: Closed
- Company type: For Profit
- IPO status: Private
- Employees: 11 – 50
- Estimated revenue: $1K – $10K
- Total funding: $825.0K
- Funding stage: M&A
- Last round: Seed (Dec 2013)
- Website: abakus.me
- Phone: 510-334-3290
Industries & Categories
Advertising, Advertising Platforms, Analytics, Software
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