Bourgeois Bohème (BoBo)
Vilnius
About Bourgeois Bohème (BoBo)
Bourgeois Bohème (BoBo) is a financial platform that streamlines high-value transactions and cash flow management for (U)HNWIs, bridging the gap between traditional private banks, financial advisors, and the global, digital-first generation. With 75% of next-gen wealth operating internationally, legacy systems are hindered by slow transaction approvals and costly cross-border fees, falling short of the expectations of tech-savvy millennial and Gen Z clients. BoBo offers cross-border wire transfers and card transactions of up to €1,000,000, eliminating the delays and support calls typical of traditional banking. BoBo was founded in 2018 by the Würms family, with deep roots in private banking and multi-family office management across Europe and Latin America, alongside Gregor Anton Piëch, with a German family heritage in car making. The company's vision was brought to life by the members of the founding team: Hugo Gomez, a former HSBC banker with over 15 years of experience in finance, Katherine Maslova, a former private banking executive and tech entrepreneur, and Simon Isaev, a high-level IT advisor and a successful businessman. BoBo's hallmark feature is its multi-tiered cash flow and household management platform, enabling clients to issue high-limit accounts to family members and staff, including private employees like assistants and drivers, with customizable spending limits for seamless expense management. Since its open market soft launch in 2024, BoBo has attracted over 300 B2C affluent clients and generated more than 3,000 leads. Powered by Mastercard and the exclusive private club TENco, BoBo has established a growing partnership network, including Four Seasons, Cartier, Boucheron, and more. Operating under the EEA and UK Electronic Money Institution (EMI) licenses, the company is headquartered in Lithuania, serving clients across the UK and Europe.
Company Facts
- Operating status: Active
- Company type: For Profit
- IPO status: Private
- Employees: 1 – 10
- Estimated revenue: $1K – $10K
- Total funding: $7.0M
- Funding stage: Seed
- Last round: Seed (Aug 2024)
- Website: bobofin.com
- Phone: +370 700 44859
Industries & Categories
Apps, Financial Services, FinTech, Payments
Social Profiles
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