Cellr
Perth, Western Australia, Australia
About Cellr
Scan. Engage. Predict. This is our mantra and why customers love our Connected Product platform. At Cellr, we believe in a future where every product serves as a gateway to a dynamic, interactive, and personalized journey. We connect physical products to digital experiences at scale, so that brands can deliver amazing direct-to-consumer experiences and true brand protection, at scale. The reason we do this is because 88% of customers say the experience a company provides is as important as its product or services themselves. A staggering number…and the reason why it is one of the main problems we solve that is purely focused on Direct-to-Consumer marketing. Brands want to connect with customers using smart packaging, but they don’t where…or how to start. The second global problem we solve is all about trust, authentication and Brand Protection. 53% of consumers say they would be prepared to pay more for a connected product. This means Brand Protection and anti-counterfeit is no longer seen as a “cost of goods”, but a valuable piece of the marketing budget. So, what do we do? We connect physical products to digital experiences at scale. We are tech agnostic and have used RFID, NFC and QR Codes to deliver global consumer experiences. Once a product is connected, brands can then engage with consumers in ways they’ve never been able to before. Real-time content management without writing a single line of code. The Cellr platform has built in Geo-targeting for immersive, localised experiences, a competition engine, ultra personalization through gifting and of course Brand Protection mechanics for all markets. And the final pillar of the Cellr platform, powerful analytics to Predict consumer behaviors so you can make smarter strategic decisions for your busine and gain that 360 degree customer view you’ve always wanted with first party data being the last piece of that puzzle. Our platform is currently delivering global activations with scans of products happening in more than 30 countries. We've connected millions of products across diverse industries like FMCG, Fashion, Wine & Spirits, Beer and cosmetics. Growth in Fan Engagement and pharma look positive and will drive new BD opportunities.
Company Facts
- Operating status: Active
- Company type: For Profit
- IPO status: Private
- Employees: 1 – 10
- Estimated revenue: $1K – $10K
- Funding stage: Seed
- Last round: Seed (Jan 2024)
- Website: cellr.co
- Phone: [email protected]
Industries & Categories
Cosmetics, Fashion, Food and Beverage, Marketing, Marketing Automation
Social Profiles
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