DeltaDNA
Edinburgh
About DeltaDNA
Player Relationship Management for F2P Games, Social Casino and Real Money Gambling deltaDNA puts the power of data in your hands providing flexible Player Relationship Management (PRM) technology to maximize player engagement for Free-2-Play Games, Social Casino and Real Money Gambling. Launched in 2010, the co-founders of deltaDNA combine games industry heritage and marketing analytics expertise to launch the games industry’s first dedicated real-time personalization and player insight platform. With cross-platform capability, the end-to-end solution enables publishers and developers to better understand different player behaviors and create personalized experiences by targeting individual players in real time. Access to rich event data in high performance database tools allows users to go beyond dashboards and generate key insights by using powerful data mining, A/B testing and 3D segmentation tools. deltaDNA gives users the ability to identify, predict and better understand their players in order to drive player engagement and optimize acquisition spend. Our real-time targeting platform personalizes the playing experience through a variety of in-game and external messaging channels. Not all players are the same. Understanding your players and personalizing the player experience significantly increases engagement to improve retention & monetization. deltaDNA tools & technology • Performance Dashboards • Analytics Tools including Funnels, Slice & Dice & Data Mining • 3D Segmentation including data visualization • Real-time targeting • A/B Testing
Company Facts
- Operating status: Closed
- Company type: For Profit
- IPO status: Private
- Employees: 11 – 50
- Estimated revenue: $1K – $10K
- Total funding: $9.6M
- Funding stage: M&A
- Last round: Series Unknown (Sep 2016)
- Website: deltadna.com
- Phone: 44 13 1557 0639
Industries & Categories
Analytics, Gaming, Real Time
Social Profiles
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