Fantom
Dublin
About Fantom
Fantom is an on-line trading cards game aimed at tweens, teens and young adults, merging social media with the traditional schoolyard game and then adding a twist in terms of a virtual and actual rewards system. At one level this is a game, but it is also a marketing vehicle, allowing brands to interact and connect with their audience. Fantom’s business model is “freemium”, offering a basic service for free and charging a premium for advanced features. The “card” collected is a virtual card behind which has been stacked the social media and licensed content. Players buy packs of online cards and trade with each other to complete sets and decks. A rewards culture has been built into the game, with virtual and actual rewards for completing sets and decks.
Company Facts
- Operating status: Active
- Company type: For Profit
- IPO status: Private
- Employees: 1 – 10
- Estimated revenue: Less than $1M
- Total funding: $640.1K
- Funding stage: Seed
- Last round: Seed (Dec 2011)
- Website: fantom.me
- Phone: +353 1 645 3002
Industries & Categories
Brand Marketing, Publishing
Social Profiles
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