FUGU
Tel Aviv · Founded 2018
About FUGU
Around 20% of eCommerce transactions are abandoned or declined at payment phase, mostly because there is not enough information to validate them at Point of sale. FUGU takes a different approach, analyzing the payer behaviour post–payment and making the most informed decision only when actual risk starts, before shipment, for example. With over 80 online stores already using FUGU - we see 40% reduction in false declines while identifying 50% of fraud, previously allowed in. With subscriptions and buy-now-pay-later models on the rise, payments turn into relationships that continue far after checkout. Merchants can no longer rely on outdated risk snapshots taken at checkout page - instead they need a continuous analysis along the transaction’s lifetime and this is exactly what FUGU provides.
Company Facts
- Founded: 2018
- Legal name: Fugu Risk Ltd.
- Operating status: Operating
- Company type: For Profit
- IPO status: Private
- Employees: 1 – 10
- Funding stage: Seed
- Last round: Pre-Seed (May 2021)
- Website: fugu-it.com
- Phone: [email protected]
Social Profiles
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