Lyfery
Tallinn
About Lyfery
Lyfery was launched in April 2024, marking the beginning of our journey in Estonia. We provide term life and disability insurance, supported by a unique 360-degree scoring model that covers all relevant lifestyle categories. Our pay-as-you-live pricing rewards positive health behaviors with lower premiums. Additionally, we offer wellness and health services, including health audits, coaching, and educational insights, to raise awareness of the impact of healthy behaviors on people's lives’all grounded in scientific research. We partner with Vienna Insurance Group, our risk carrier, under a custom-made agreement that fully supports Lyfery’s digital business model. Since our launch, we have reached our initial customer base and established innovative, non-traditional distribution partnerships, including B2B2C digital collaborations, B2C digital sales, and ambassador/influencer channels. Before the product launch, we successfully completed a limited pre-seed funding round. We are backed by Tenity VC and 17 angel investors. Our accomplishments include recognition as a Latitude Top 10 Startup, EBAN Top 50, Best Startup by Impact Valley Accelerator, and winning the Insurance Award of the Year 2024 in Estonia. Lyfery plans to expand into larger markets in Central and Eastern Europe, aiming to shift the traditional focus from financial protection toward a greater emphasis on prevention. The 2nd financing round is currently ongoing. Contact Mihkel Mandre (Founder & CEO) at [email protected].
Company Facts
- Operating status: Active
- Company type: For Profit
- IPO status: Private
- Employees: 1 – 10
- Total funding: $271.4K
- Funding stage: Seed
- Last round: Pre-Seed (Mar 2024)
- Website: lyfery.comen
- Phone: [email protected]
Industries & Categories
FinTech, Insurance, InsurTech, Life Insurance
Social Profiles
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