M-Factor
San Mateo
About M-Factor
M-Factor, Inc. develops and delivers Web-based profit and revenue optimization software for consumer goods, retail, and quick serve restaurant sectors in the United States and internationally. It develops a software-as-a-service suite that analyzes, forecasts, and optimizes marketing investments and trade spend. The company’s solutions include M4 Marketing Investment Management, which tracks and optimizes marketing and in-store promotional investments; T4 Trade Spending Effectiveness that reallocates trade spend; and P4 Portfolio Pricing Optimization, which allows users to price regions, channels, and products. M-Factor, Inc. was founded in 2003 and is based in San Mateo, California.
Company Facts
- Operating status: Closed
- Company type: For Profit
- IPO status: Private
- Employees: 11 – 50
- Total funding: $30.1M
- Funding stage: M&A
- Last round: Series D (Oct 2009)
- Website: m-factor.com
- Phone: 650-655-3777
Industries & Categories
Retail, SaaS, Software
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