Offertrax
Boston
About Offertrax
OBased in Boston, Offertrax is a newly formed developer and distributor of RSS (Really Simple Syndication) shopping services. Offertrax anonymously connects consumers and merchants online and allow them to benefit from the social shopping phenomenon and leverage the growing adoption of RSS (Really Simple Syndication). For merchants, Offertrax increases site conversions by helping consumers track items that interest them and be alerted to specific offer changes and purchasing opportunities. Offertrax will build buying groups around individual products and categories developing a targeted new lead system for online merchants. Importantly, the unique design of Offertrax will also allow consumers to share their tracked offers, and then lead others to desirable purchases based upon their “trails” be it via the Web, their mobile phone, or other handheld devices.
Company Facts
- Operating status: Active
- Company type: For Profit
- IPO status: Private
- Employees: 1 – 10
- Last round: Series Unknown (Jul 2006)
- Website: offertrax.com
Industries & Categories
Business Development, E-Commerce, Shopping
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