Physicians Formula
Azusa, California, United States
About Physicians Formula
Physicians Formula is an innovative cosmetics company operating in the mass market prestige, or “masstige”, market. Under its Physicians Formula brand name, created in 1937, the Company develops, markets and distributes innovative, premium-priced products for the mass market channel. Physician Formula’s products have broad consumer appeal. Physicians Formula differentiates itself by addressing skin imperfections through a problem-solving approach, rather than focusing on changing fashion trends. Currently, Physicians Formula products are sold in stores operated by Wal-Mart, Target, CVS and RiteAid. Physicians Formula’s products address specific, everyday cosmetics needs and include face powders, bronzers, concealers, blushes, foundations, eye shadows, eye liners, brow makeup and mascaras. Physicians Formula has a loyal and rapidly growing consumer base, and the Physicians Formula brand has one of the highest perceived quality images in the masstige market.
Company Facts
- Operating status: Active
- Company type: For Profit
- IPO status: Delisted
- Employees: 251 – 500
- Estimated revenue: $50K – $100K
- Funding stage: M&A
- Last round: Debt Financing (Apr 2010)
- Ticker: nasdaq:FACE
- Website: physiciansformula.com
- Phone: 626-334-3395
Industries & Categories
Beauty, Cosmetics, Lifestyle
Social Profiles
Canonical: https://fsome.com/organization/physicians-formula-2486270 · For the full interactive profile (charts, investors, team, acquisitions, press), please enable JavaScript.