SmartGuide
Prague
About SmartGuide
SmartGuide is a global digital guide platform, powered by AI with a human touch, that transforms every phone into a personal travel guide. It operates on a pioneering B2B SaaS model, offering a self-service Content Management System that enables tourism boards, attractions, and tour operators to publish official guides in hours without costly app development. This provides ready-made technology and advanced guiding features. For travelers, the SmartGuide app delivers self-guided audio tours, personalized AI recommendations, offline maps, engaging stories, and 3D Augmented Reality experiences in over 30 languages. It guides users at their own pace, outside of crowds, fostering engaging and sustainable tourism by helping disperse visitors to less-known areas. SmartGuide boasts significant traction, with over 2 million organic users across 1,600+ destinations, and is trusted by leading travel brands such as Switzerland Tourism, Salzburg Region, Bratislava, and Pilsner Brewery Its unique B2B2C model allows for efficient user acquisition, as partners promote the platform to their visitors. The company recently underwent a strategic restructuring to laser-focus on recurring B2B SaaS revenues, aiming for sustainable, profitable growth after ambitious multi-party platform efforts proved unsustainable. This pivot leverages SmartGuide's proven product, extensive content, user base, and strong customer relationships. The team is led by accomplished professionals, including Harvard Business School and McKinsey & Company alums, with deep expertise in technology and travel.
Company Facts
- Operating status: Active
- Company type: For Profit
- IPO status: Private
- Employees: 11 – 50
- Estimated revenue: $1K – $10K
- Total funding: $1.9M
- Funding stage: Seed
- Last round: Angel (Aug 2025)
- Website: smartguide.app
- Phone: +420 799 995 999
Industries & Categories
Artificial Intelligence (AI), Augmented Reality, Big Data, Content, Hospitality
Social Profiles
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