TRA
New York
About TRA
TRA, Inc. is a media and marketing research company whose proprietary patent pending platform, Media TRAnalytics®, cost effectively matches the ads that people actually receive with the products people actually buy, giving advertisers, agencies and media transparency, accountable measurement, media planning and improved return-on-investment for their advertising spend. TRA has 1.5 million households of TV set top box data from multiple software platforms, 54 million households of purchase data and the largest single source database ever ’ 370,000 households.
Company Facts
- Operating status: Closed
- Company type: For Profit
- IPO status: Private
- Employees: 501 – 1,000
- Total funding: $31.7M
- Funding stage: M&A
- Last round: Series C (May 2010)
- Website: traglobal.com
- Phone: +1 212-286-7810
Industries & Categories
Ad Targeting, Advertising, Business Development, Marketing
Social Profiles
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