We Heart It (WHI)
San Francisco · Founded 2008
About We Heart It (WHI)
WHI is an image-based social networking platform, focused on visual inspiration and expression, that is reminiscent of Pinterest in functionality with a dash of Tumblr’s youthful appeal. We Heart It dates back to the Fall of 2007 when founder Fabio Giolito created a section within his own website that he called “I Heart It” to help him aggregate images that he found inspiring as part of his graphic design studies in a Rio de Janeiro college. Giolito showed the site to some of his fellow students, and they all asked him if there was a way that he could build a similar tool for them. So in December of 2007, We Heart It was officially born ’ two years before Pinterest.
Company Facts
- Founded: 2008
- Legal name: Super Basic, LLC.
- Operating status: Operating
- Company type: For Profit
- IPO status: Private
- Employees: 11 – 50
- Estimated revenue: $1K – $10K
- Total funding: $19.3M
- Last round: Debt Financing (Feb 2015)
- Website: weheartit.com
Social Profiles
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