Yahoo! Search Marketing Solutions
London
About Yahoo! Search Marketing Solutions
Yahoo Search Marketing provides a keyword-based "Pay per click" or "Sponsored search" Internet advertising service. Yahoo began to offer this service after it acquired GoTo that became Overture Services. GoTo was an Idealab spin off and was the first company to provide successfully a pay-for-placement search service following previous attempts that users did not receive well..
Company Facts
- Operating status: Closed
- Company type: For Profit
- IPO status: Delisted
- Employees: 10,001+
- Funding stage: M&A
- Last round: Series Unknown (Dec 1998)
- Ticker: nasdaq:OVER
Industries & Categories
Advertising, News, Search Engine, Social Media, Visual Search
Canonical: https://fsome.com/organization/yahoo-search-marketing-solutions-1900026 · For the full interactive profile (charts, investors, team, acquisitions, press), please enable JavaScript.